January 17, 2025
When choosing your business's IT services partner, think about this: would you like to work with a large company where you're just a number in an endless call queue, getting support from a nameless, faceless technician on the other end of the line? Or, would you prefer a family-owned provider, just down the road, with personalized, in-depth knowledge of your unique business needs and operating procedures?
ET&T has more than 50 years of experience as a technology services partner in Bethlehem. We understand the ins and outs of the Lehigh Valley business scene and the best ways to tailor our solutions to local challenges. For you, this means a strong, reliable partner with a personal, localized and hands-on approach. What does this look like in practice?
1. Employee success = better client outcomes
Family-owned businesses are more likely to invest in their employees' growth, leaving them happier and more fulfilled. They are also less likely to lay off employees, regardless of overall financial performance. These factors both contribute to higher employee retention rates for family businesses.
At ET&T, we understand that our employees' success and happiness mean better client service, which is why it's so important to us. When you partner with a local IT services provider, our employees might even be your customers—talk about an incentive to ensure your success! You'll enjoy the privilege of working with a team of highly skilled and tenured professionals who prioritize your needs and ensure ongoing support.
2. Diverse leadership for strong client relationships
Family businesses prioritize turning their employees into tomorrow's great leaders. Unlike other types of businesses, family businesses are more likely to have women in leadership roles. About 24% of family businesses have women CEOs or presidents, and 31.3% have women successors.
ET&T is lucky to have multiple influential female leaders, including Fusun Bubernack, co-president; Merjan Bubernack, director of customer success; and Sirma Bubernack, account manager. We're also a proudly women-owned enterprise, having earned WBENC certification for many years. Diverse leadership perspectives are a cornerstone of our business relationships. Thanks to the women leading our team, we can offer thoughtful and effective solutions to each client, backed by a deep understanding of Lehigh Valley and its businesses' unique needs.
3. Keeping money in the community
When you partner with a local, family-owned business, where does that money go? Right back into the community. Selecting a local IT services partner over a national provider will contribute to your local economy, benefiting your business and the surrounding community. If you want to help local businesses grow, fund neighborhood revitalization projects and create jobs, choose local.
ET&T happily supports other local businesses to ensure our own operational success, from office cleaning to healthcare benefits. We firmly believe in the saying, "A rising tide lifts all boats."
4. Giving back
Family-owned businesses know the importance of community support, and they practice this for other organizations, too. Local businesses donate 250% more than large businesses to causes in their community that strike a chord with staff and owners.
ET&T management and staff are members of United Way of the Greater Lehigh Valley Women United and Tocqueville Society, Girl Scouts of Eastern PA, and support Via of the Lehigh Valley, The Children's Home of Easton, River Crossing YMCA and the Colonial Regional Police Department's holiday gift drive. Sirma and Fusun serve on the board of directors for Monocacy Farm Project. The team is also active with the Lehigh Valley Chamber of Commerce.
Our deep community involvement helps us stay in touch with the issues that matter most to us and other local businesses. It ties to our commitment to building a stronger, more resilient Lehigh Valley where all businesses, especially those of our clients, can thrive.
Since our beginning, we've prioritized our relationship with our team, regional community, and fellow business owners. When you choose ET&T, you're not just choosing a managed technology services provider. You're partnering with a family business committed to your success and the growth of the Lehigh Valley. You're working with a family-oriented team that is working on their business just as hard as you are. Let us show you how our friendly, knowledgeable and personalized service can benefit your company here.
